rSay hello to Supima®cotton. We’re transitioning our existing Pima basics to Supima® —a domestically sourced cotton blend with licensing programs giving us full supply chain visibility, right down to the farm level. Grown in the United States in just over 500 farms, Supima®cotton is distinguished by its extra-long fiber length, which gives it more durability and a softer hand feel, plus, it absorbs colors much better than conventional cotton. r
rWe routinely invest in new fabric innovations to ensure we’re reducing our impact on the planet. For more information, check out our sustainability initiatives.
































































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